Mastering Adwords, tips and tricks

The do's and don't

[silverbytes]

Hello again!
I've seen many books out there about Adwords tips. Can someone reccomend any free resource about it or share some tips to make our campaigns more efficient?

The Do's

1)Don't have idea :)
2)Create a detailed negative words list and add it to the whole campaign (that will save you some money)

The Don't do's
1) You tell please

[edit_g]

[webmasterworld.com...]

[end shameless self promotion]

[ngsmith]

Don't worry about ROI as long as it is greater than 1.0 - work to maximize your daily profit.

Neil.

[silverbytes]

Thanks! Where I can learn or read about ROI?

[AdWordsAdvisor]

Can someone reccomend any free resource about it or share some tips to make our campaigns more efficient?

Silverbytes, a couple of resources that come to mind from the AdWords team:

AdWords Demos and Guides:
[adwords.google.com...]

And also:

A 41 page PDF, that has been positively mentioned in this Forum from time to time:
[google.com...]

Hope these provide you with some good reading (and perhaps a better ROI). ;)

AWA

[PatrickDeese]

Don't start a "bottom feeder" adwords campaign, allow the ads to show on the content network, get encouraged by the initial return and bump up the ads to fairly health per click, and then go away for a weekend.

Content network conversions: 0
Content network spend: 62% of budget.

:P