Survey: Which has better ROI for you, overture or google?

Forum Moderators: buckworks & skibum

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Survey: Which has better ROI for you, overture or google?

one word answers are fine :)

blaze

5:07 am on Jul 14, 2004 (gmt 0)

feel free to include or exclude your general industry.

buckworks

5:09 am on Jul 14, 2004 (gmt 0)

Adwords, by a wide margin.

blaze

5:09 am on Jul 14, 2004 (gmt 0)

overture for me when you include overtureuk .. but just by a smidge

abertone

5:28 am on Jul 14, 2004 (gmt 0)

overture

MovingOnUp

9:53 am on Jul 14, 2004 (gmt 0)

AdWords, almost double for me.

Syzygy

11:26 am on Jul 14, 2004 (gmt 0)

Adwords - thoroughly dislike Overture.

Our sector is in magazine publishing & at its simplest we use cpc to increase visitor numbers to online versions of these titles.

Syzygy

bostonseo

12:12 pm on Jul 14, 2004 (gmt 0)

Overture

bostonseo

12:14 pm on Jul 14, 2004 (gmt 0)

Sorry industries include:

75+ B2B categories
Colleges and Universities which includes Online Degree Programs
Flowers/Gifts
Magazine subscriptions
I'm probably missing a couple more as well

I have never seen Google outperform Overture except back in the day when the top 2 spots on Google were fixed priced CPM deals. Ah the good days.

mquarles

3:48 pm on Jul 14, 2004 (gmt 0)

Varies by industry, by product, and even by term. I can't find a consistent trend. Almost always I can make both work well after tweaking ads and bids.