I come home from vacation, to find my results totally trashed, my sales from the ads completely shot, and an email from Google telling me about the changes.
How many folks here have had their campaigns go completely in the crapper in the last few days?
If you have, and you feel your campaign was pretty darned perfect already, what asre you doing or planning on doing to fix the problem? I'm hearing a lot about making keywords even more trageted, but my problem is that I'm already so much on target that getting even more 'exact matching' means killing my traffic by diluting my funding across too many smaller targets, since "small blue left-hand widgets USA" is about the only way I can refine "blue left-hand widgets", which Google deems is too broad a match under its new rules.
I guess I'm just asking if anyone is in the same boat I am - wondering how in the world to get back to where I was before Google "improved" AdWords.
Doesn't have anything to do with seasonality does it?
The issue is that I am suddenly, practically overnight if you can believe the Adword stats, simply not being searched via any of my keywords.
My widgets are not seasonal, and in fact do quite well during the summer. I should currently be getting searched, and my ad served, at a rate about 9 to ten times more frequently than I am.
What it looks like from the outside is that Google simpley no longer considers my ad relevant enough to even show up.
Sorry if this is a newbie question, but how can I find out how often a term is being searched during a particular timeperiod (daily, weekly, etc)?
Alternatively you might try the Overture keyword tool [inventory.overture.com] There are a whole different set of qualifiers when you use that but it shows the number of searches performed during the previous month on MSN, Yahoo! and some other little engines all lumped together.
