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When will ad appear?

     
2:18 pm on Jul 10, 2004 (gmt 0)

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Hi
I am a newbie here so forgive me for asking a possibly silly question.
I few days ago I joined adwords.
I thought that I would see the advert up straight away as the site blurb said:

Your ads show up on Google almost instantly.
Type in your ad text. Select your keywords. Set your budget. Start seeing results.

However,after 24 hours, no sign of the ads.
I followed all the guidelines for setting up the advert and have loads of keywords (as suggested by google)

Any idea how long I should expect to see the advert up and running?
thanks

2:47 pm on July 10, 2004 (gmt 0)

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I have had similar problems with a new managed account, so you are not alone and I am not a newbie!

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9:50 pm on July 12, 2004 (gmt 0)

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Any idea how long I should expect to see the advert up and running?

Graz, in most cases you'll see your ads start appearing in a time frame that can run between a few minutes and a few hours, depending on factors such as volume, server delays, and so forth. I'm speaking here of your ads showing up on Google, as Ads will not be sent to partner sites until they have been reviewed and approved.

Please note, however, that there are circumstances in which your ads will not show up, even on Google, until they have been reviewed and approved.

Below are a few examples of ads/keywords that fall into this latter category. This is not an exhaustive list, btw, but should give you the tone of it. Essentially if it is potentially 'risky' to show an ad without it being reviewed, then it must be reviewed and approved first.

* Ads/keywords concerned with pharmaceuticals

* Ad/keywords concerned with betting, gambling, etc.

* Ads/keywords concerned with very sensitive world and current events

* Ads/keywords concerned with controlled substances

* Keywords that are concerned with 'at risk' groups such as infants, children, teens, etc.

Lastly, in my opinion, if you ever wonder why your ads aren't running, a very early step to take would be to contact AdWords support, using the Contact Us link on every page in your account.

Welcome to WebmasterWorld!

AWA

11:10 pm on July 12, 2004 (gmt 0)

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Can you explain the 'ramping' up of traffic a bit?

I have had quite a few adwords campaigns in the past, and I just bid on some new keywords on Friday and I am at a complete loss as to what is going on.

All estimations (google, overture) says I should be getting tons of impressions, however I am just getting a handful. I am ranked ~2 and it's just trickling in.

Looks like things have changed a bit with the new optimization stuff..

1:28 am on July 13, 2004 (gmt 0)

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Can you explain the 'ramping' up of traffic a bit?

I'm not 100% sure I know what you are referring to blaze, when you say 'ramping' up. But in terms of approval status, and how it can affect the appearance of your ads - having your ads appear on partner sites can make a substantial difference in the number of impressions you get.

Google gets lots of traffic, yes. But Google and partner sites can certainly get more. ;)

Looks like things have changed a bit with the new optimization stuff.

Honestly, talking with advertisers every day, I have yet to have a single conversation on this subject. The 'impact' seems to have been very subtle, in my experience at least.

I'd say, assuming that your keywords and ads are well targeted, the effects would be small - and quite possibly positive rather than negative.

All of which brings me around to saying that if you feel that your account is not performing to your expectations, then contacting AdWords support would be your best step.

Truly, looking at the account in detail makes all the difference in figuring this stuff out.

AWA

9:17 am on July 13, 2004 (gmt 0)

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AdWordsAdvisor,
I have no unacceptable words in my ad and I have tried 3 times to contact adwords to find out what is going on, but have not had any reply. Is it because I am in the UK and they deal with the accounts differently? On one of my keywords only 3 ads appear but not mine, so I am mystified as to what is going on.
Any ideas?
1:05 pm on July 13, 2004 (gmt 0)

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Another reasen for them not to show up could be your cpc and/or your daily budgets are too low. Depends on your area of course. They may also show up on page 5 or 8 in competitive area's. Did you check those?
1:08 pm on July 13, 2004 (gmt 0)

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AWA:
* Ads/keywords concerned with controlled substances

Could you explain what that means please?

6:02 pm on July 13, 2004 (gmt 0)

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Sure, HitProf.

Controlled substance = things, the sale of which is controlled by law.

One example will probably give you the sense of it:

Clearly, it is not illegal to sell books on the history of fighting heroin addiction. On the other hand, though, it is illegal to sell heroin itself.

So if you wanted to advertise the books mentioned above, and used ads/keyword phrases that included the word 'heroin' in them, well, we'd want to review the ads/keywords first before showing them on Google and partner sites - just to verify that everything is in line with policy & law.

AWA

7:04 pm on July 13, 2004 (gmt 0)

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Thanks for helping me out of the dark (non English)!
 

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