Can anyone recommend some tracking ideas when running ads for a service like a wedding photographer service versus selling an actual item like flowers.
How can I help a client measure the effectiveness of online advertising when there is no way to tie clicks to sales?
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It is important to keep the form short. Use the form details to follow up with the customers on email or phone.
Use the Google conversion tracking code to keep a tab on the 'conversions' (form filled).
a very effectice and low cost way of measuring campaign success.
Shak
You could create different landing pages with a different phone number to track calls. This may prove quite expensive though.
