Adwords Title tech

Really, really dumb question (really)

[wheel]

I'll be darned if I can find this by searching here, on Google, or on the Google help system.

I'm trying to populate the title of an ad with the actual entered search phrase.

Do I use:
{keyword:alt text}
or
{keywords:alt text}

(a search on the word 'keywords' brings up about a billion listings :), and the colon didn't help).

[edited by: wheel at 6:51 pm (utc) on July 2, 2004]

[wheel]

Oh, and to make this thread slightly less embarassing for me, here's what I'm trying to do. I want to kick back a hypenated/misspelled keyword in the title. I don't believe Google will allow me to use a misspelling directly but it seems this technique should get it for me. So a search on red-widgets should give me a title of 'red-widgets', whereas Google would require me to have 'red widgets' without the hyphen.

Unless I'm mistaken, I could use this to get 'red wiggets' in the title as well.

[Outrider]

What you want is {KeyWord:Red Widgets}
Red Widgets is what the title will default to if search term is too long for title and formatting KeyWord allows for standard title caps.

[PhraSEOlogy]

I think the "keyword" portion is substituted by google for the search keyword entered. It has no relevance to the search for keyword.

So I belive {keyword:red widget} is correct.

[skibum]

While you can get mis-spellings in the titles this way for at least a period of time, it is not looked upon favorably by Google ad they will pull them down eventually.

[wheel]

Oh.

Seemed like a good idea at the time/famous last words :).

[eWhisper]

[webmasterworld.com...] post 10 has the answer and formats.