Google not estimating budget propertly

[Robert123]

Does anyone notice that whenever you adjust your budget upwards, that the very same day you are awarded with many extra clicks that must be refunded, ie free, after you new budget has been met?

This seems to happen every time for me..

[nyet]

huh? refund? huh?
I think you misunderstand the budget. Ain't 'nuttin free! It will slow down impressions for your ad SO AS NOT to go over your budget.

[Robert123]

Actually,
you are only accountable( if in understand correctly) for the daily budget you have set. We get refunds every month if google allows it to go over the daily budget

[stevenmusumeche]

But only for the overall month. You only get a refund if the monthly budget goes over:

Daily Budget x # of days in Month

It can occasionally go over the daily budget and not receive a refund.

[Robert123]

Right, but if you consistantly meet your budget, and you have many days where they overcharge, you will get decent refunds for their inability to guage traffic? Correct?

[AdWordsAdvisor]

Right, but if you consistently meet your budget, and you have many days where they overcharge, you will get decent refunds for their inability to gauge traffic? Correct?

In a word, correct. ;)

A related thought: It's worth remembering that if you often hit or exceed your budget, it is an almost certain sign that your ad will not be showing all the time.

This is because if you have your budget lower that would be required to show your ad all the time, the system will space out the delivery of your ad over the 24 hour day - by showing it sometimes and not others.

AWA

[Robert123]

Thanks!