I've been told that the average click through rates per position is as follows:
1) 10% 2) 5% 3) 2.5%
Can anyone support these figures?
marek
5:58 am on Jun 19, 2004 (gmt 0)
Bubzeebub, CTR depends on many factors -- your ad copy, ad copies of your competitors (both above you and below), keywords, position, premium spot vs. right column, search engine (e.g. AOL may have higer CTR because of different ad format), etc.
You may as well get 1% CTR on the first position as 5% on the 5th position. In fact, because of positioning formula (CTR x CPC), CTR affects position more than position affects CTR.
