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My question to the group is this. Why did Google AdWords allow such illegal ad? Can we report such ad to Google? Are we protected in case we do? Are we rewarded for keeping Google "clean"?
Hey, if this is the case, all's fair in love war and business. But, yes, if you are the trademark holder, you do have recourse. Send an email to adwords letting them know that you are the trademark holder and that you would like to make a formal complaint. They'll send you the info on what they need to close down the keyword to anyone else but you. Basically, you just have to prove you hold the trademark.
No, it's not their job to keep track of this stuff, otherwise. They are words as far as they are concerned until someone says different. They aren't trademark police.
If it is not your trademark, then tough. Not your problem and, no, you don't get any brownie points for letting them know because until the trademark holder complains, they won't do anything about it. Sometimes the trademark holder A) doesn't care or B) wants other ads up if for no other reason then it is additional press, since the direct page from the ad, according to adwords, should have something to do with the keyword.
Shhhzzz. That's a lot of paperwork. It's not our concern for the moment. But what if you are employed by company X and you saw a K ad and it resembles your's, how would you react?
It's really difficult to fight fly by night operators. If you go to the site you will find this warning ...
"4) If you are affiliated with or working for any of these mentioned companys either directly or indirectly, or any other related group, or were formally a worker you cannot enter this web site, cannot access any of its files and you cannot view any of the html files. If you enter this site you are not agreeing to these terms and you are violating code 431.322.12 of the Internet Privacy Act signed by Bill Clinton in 1995 and that means that you cannot threaten our ISP(s) or any person(s) or company storing these files, and cannot prosecute any person(s) affiliated with this page which includes family, friends or individuals who run or enter this web site."
I think that's serious protection knowing that what they're selling is illegal. I can also sell coke, the white thing, and put that as well and get immunity, right?
How stupid for me to ask for reward. Even if Google will give me $1 for every find, it will be broke by noon time! There are probably 2 billion pages that I can find. :)
If the product makes enough money to bother you about people using the name, then it is worth the time and money it would take to get it trademarked. Our company has several terms out there that are trademarked by us that other people are bidding on. I don't bother with shutting them down, because I figure that it doesn't really hurt us. In those cases, they aren't directly attacking us and if they are taking from our sales, well, if not that way then another.