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Does anyone know any general statistics? I'm looking for stats that will sell using Adwords to a vendor. For instance, what percentage of Google users will click on an ad vs. a search result? What percentage of vendors have increased sales that are directly related to Adwords? That kind of thing; anything that illustrates why starting an affiliate program is a good thing for a vendor to do.
Another stat from their head of Tech Enterprise: 80% of people (who click an ad) will click it on the first SERP.
(No, I don't have the ppt - I took some notes at a public Google seminar)