Help me solve these

[adityadugar]

How do we calculate adword CTR and CONVERSION rate

thx

[nyet]

CTR (Click Thorugh Rate) is the % of impressions which become clicks.

Conversion Rate (generally) is the % of clicks which become conversions.

CTR should be in your Google Adwords reports. The Conversion rate can be as well if you are using G's tracking code.

If you get 5 clicks for every 100 impressions your CTR is 5%.

If you get 1 conversion for every 100 clicks your Conversion rate is 1%.