Same keywords in different campaigns, does this cause problems?

[Sowe]

Hi,

I've set up some new campaigns but they are rarely getting impressions, I can find my ads for some keywords for others not, even not on sub-pages. Budget and targeting are ok.

I might have at least some of these keywords in older campaigns that are now paused, is it possible that this causes the problems with the new campaigns? Should I delete all keywords in old campaigns?

Many thanks.

[eWhisper]

AWA's post 4 in this thread might shed some light on your question:

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[Sowe]

Thanks eWhisper, but it's still not totally clear. As AWA posted it's very important to delete disabled (low performing) keywords in all cmapigns (even paused ones) before re-entering it into a new campaign/adgroup, otherwise the system still sees this keyword as disabled.
My keywords are not disabled or low performing, they are just in one or more paused campaigns. Does this mean if I add this keyword into a new campaign the system sees this keyword still as paused?

[FromRocky]

My keywords are not disabled or low performing, they are just in one or more paused campaigns. Does this mean if I add this keyword into a new campaign the system sees this keyword still as paused?

No. I don’t think a pause status will have any effect on the new status. However, the previous history (keyword status such as strong, moderate, etc] of the paused keyword will be taken into account in establishing the status of keyword. Your keyword may be under review again (due to a new ad group). This may be a reason your keyword did not show.

[zeus661]

What I understand is that if you have the same keyword in 2 ad groups the ad that has shown the most will show each time a search is done on that keyword. I don't think you can get both ads to show at the same time. Someone please correct me if I am wrong. Thanks

[FromRocky]

If you have a keyword which is active in 2 different ad-groups, a single ad or none will be shown at any given time. If a single ad is shown, the keyword with higher ad position will be selected. This assumed that both ad-groups are under the same account.

[Sowe]

ok, great. Thanks anybody.

[eWhisper]

If you have a keyword which is active in 2 different ad-groups, a single ad or none will be shown at any given time. If a single ad is shown, the keyword with higher ad position will be selected. This assumed that both ad-groups are under the same account.

Post 10 & 11 go into what happens when you have the same keyword twice in an account:
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