My CTR is 40%, G tells me 'moderate'?

is 40% really that low?

[mifi601]

I am fairly new to adwords, but of course have been following various threads on here ..

Now one of my ads has a CTR of less than 5% and G tells me it's 'strong'

On another one my CTR is 40% and it tells me 'moderate'

Now that is a little confusing.

Does any of you guys have an answer to illuminate the subject?

[edited by: mifi601 at 10:27 pm (utc) on May 20, 2004]

[Shak]

the answer is: don't worry about it

;)

Shak

[fidibidabah]

:P Meanie! *pokes shak*

The answer is, AOLers like your ads more than Googlers :)

[mifi601]

AOLers like your ads more than Googlers :)

may I ask you to go a little into detail? Am not sure I get it ...

[AdWordsAdvisor]

Mifi601, I'll try to briefly put this in perspective. It is sort of a long story that has been discussed at some length on this forum in the past.

Some bullet points:

* Basically, your keyword performance as it applies to your position and whether or not a keyword keeps running is measured on Google alone. Impressions and clicks from all partner sites are not included in this measure.

* The 'Status' column of your stats tells you how your keyword is doing on Google alone.

* The 'CTR' column of your stats tells you how your keyword is doing on Google plus all partner sites on which you are appearing.

* Thus, a keyword with a high 'CTR' but a low 'Status' is doing well on partner sites, but not so well on Google. (This is what fidibidabah was getting at.)

* And conversely, a keyword with a low 'CTR' and a strong 'Status' is doing well on Google, but not so well on partners.

Hope that makes some sense of it!

AWA

[FromRocky]

CTR of 40% means low impression, low traffic keyword. If it is low impression, stats does not mean much. The keyword status is still at default or "moderate".

[mifi601]

great - thanks so much guys!