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Competitor name deletion

Would I be better to delete this.

     
1:31 pm on May 20, 2004 (gmt 0)

10+ Year Member



Hi

I am doing the adwords for a company in the UK. I have added as many keywords as I think necessary.

However I have added the words [competitor name] into one of our campaigns, but this is a competitor's name (it isn't meant to steal trade, just the term seems relevant).

There appears to be lots of searches for this term but we are getting no clicks. Would I be better taking this term out as it will make my ad appear lower down the page (I think).

Have I grasped this right.

Thanks in advance
Alex

[edited by: Shak at 1:35 pm (utc) on May 20, 2004]
[edit reason] no specifics please [/edit]

3:40 pm on May 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is against UK law. Delete the competitor's name from your campaign.
7:57 pm on May 20, 2004 (gmt 0)

10+ Year Member



The company is called [SNIP] whereas our words are [SNIP}. Upon speaking to a solicitor on another site he deemed that the term was a fair advertising word for our site (I can't remember the exact legal jargon)

My point is more should I take it away as rather than generating any traffic for us it is just making our CTR bad, thus would I be right in thinking then that Google would class our Ad as not so relevant on all the other terms in that campaign. Therefore dropping our Ad down the list.

[edited by: Shak at 8:06 pm (utc) on May 20, 2004]
[edit reason] no specifics thanks [/edit]

4:46 am on May 21, 2004 (gmt 0)

WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Would I be better taking this term out as it will make my ad appear lower down the page (I think).

Taking it out won't move it lower since nobody is clicking. It might improve the CTR for the ad group, thus take it higher.

For US-targetted campaigns, I have an ad entitled "Try WidgetCompany Instead" and it uses some competitor names as keywords. Only one of them was editorially removed but the others are fine.

3:07 pm on May 21, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My point is more should I take it away as rather than generating any traffic for us it is just making our CTR bad, thus would I be right in thinking then that Google would class our Ad as not so relevant on all the other terms in that campaign. Therefore dropping our Ad down the list.

If you have a keyword that is not giving you good results (as defined by you), then, by all means remove it. However, don't worry about a keyword with a poor CTR pulling an entire Ad Group down in position. Position is determined on a keyword-by-keyword basis - not per Ad Group.

BTW, welcome to WebmasterWorld Aceicol!

AWA

4:22 pm on May 21, 2004 (gmt 0)

10+ Year Member



Thank you AWA.

Excellent forum and I am sure I will get great use out of it.

Thanks Again.

 

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