Need friends to confirm this

Phrase match & keywords

[Aimee]

If a group ad, has six keywords, and all the keywords are use the phrase match.
suppose like below:
keyword1: "world1 world2 world3 world4"
keyword2: "world2 world3 world4"
keyword3: "world1 world2 world3"
keyword4: "world1 world2"
keyword5: "world2 world3"
keyword6: "world3 world4"

How would the ad keywords perform when people use any of keyword to search? eg. people use keyword2 to search etc.

I'm thinking if that the keyword "exact match" with people used perform.
But for my data I can't comfirm.

Thank you!

[anallawalla]

Why don't you start with a broad match:

word1 word2 word3 word4

If the traffic is relevant then it will tell you whether to try the phrase and exact match combinations you should try.