Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.Unlike traditional online graphical ads, image ads are matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.
[adwords.google.com...]
Placement Examples [adwords.google.com]
shak
[edited by: Shak at 7:25 am (utc) on May 13, 2004]
I really hoped for a while that the big graphic ads would dissappear soon and being replaced by textlinks.
I'm just curious if G will one day find a solution to use sth like {KeyWord:backup} for the images. Another question is if there'll be some kind of power posting instead of the automatically inserted keyword.
1. How long until AdWords advertisers can use these ads?
2. Are they designed by Google or do we have to upload them ourselves?
3. Any current examples of sites using these new ads?
I don't see any info on the first two questions on either AdWords or Adsense, nor in Shak's link.
1. How long until AdWords advertisers can use these ads?
Just logged into my account and when I click "Create New Ad" I can do one right now if I wanted to.
2. Are they designed by Google or do we have to upload them ourselves?
We do them ourselves.
1. Select a size.
2. Select a file to upload from your computer -- 50k max size. GIF, JPG, and PNG supported.
3. Select a Display and Destination URL, just like with text.
4. You have to click to agree that "you authorize Google to adjust your image ads on your behalf as described in the Image Ads FAQ.
Faq is here: https*//adwords.google.com/select/imageguidelines.html
And that's it.
Targeted graphics might make a difference.
I don't know. I know I don't look at graphical ads on most pages - my eyes just go straight to the content. But I do look at text ads, like the ones from AdWords. Surely there are many surfers like me, right?
So, to keep this on topic for this AdWords forum ... if graphical ads have proven more ineffective, will you be giving this a try with your AdWords campaign?
W.
By enabling Graphics you will catch the new users cliking in the new google graphical ads by curiosity.
Also AdWords first movers may catch a lot of traffic by being the first ones with this kind of ads enabled, specialy useful for economic keywords, since more expnsive ones may catch the curiosity clicks.. hehe.
Let's party with the new toy! hehehehe
Given the poor CTR of graphical banner ads, don't you assume that most sites in the content network would opt out of this and continue showing the text ads?
I'm a publisher, and I used "theme"-targeted affiliate banners in the pre-AdSense days. Clickthrough rates were a bit lower than I'm getting with AdSense, but again, the ads didn't have the degree of targeting that I get with AdSense ads. I'd expect targeted ads to do pretty well.
Don't forget, the vast majority of display banners, skyscrapers, buttons, etc. are run-of-network ads. Go to a site like MSNBC or Washingtonpost.com, and you're likely to see ads for things like credit cards and mortgages. Go to About.com, and you're likely to see ads for dating services. Such mass-market RON ads are a far cry from banners for cruises on a cruise page or skyscrapers for orthotics in an article about foot pain.
"It's All About Results™"
With geotargetting, budgets etc we as publishers will never know what our pages look like with these banners on them.
At least with text ads we were fairly confident of the look and feel.
Targeted or not, banner-blindness is still an issue as most people automatically ignore them.
I think one or two great images among a bunch of text will ALWAYS draw the eye. Its when there's too many that it turns you blind.
So are Google going to be running banners or not, and if so is it not a substantial change in policy?
Putting on my business glasses: They easily have the ability to do this, its an already accepted form of advertising, why leave it completely out of the business plan? It wouldnt make sense. Its another revenue stream.
[edit] I don't actually think text ads were 'policy', just a reaction at that particular time to it becoming well known that ad blindness was a problem. [/edit]
If not - I would rather run a google text ad - and a banner from a 2nd source . . .
Hopefully this will be a boost, but I'm not holding my breath. Looking at those samples nothing stands out in those ads. Looks like just another ad serving company.
Well, Google image ads were just announced today. It's a bit early to judge what the advertising industry can come up with in the way of targeted ads. :-)
Image (a.k.a. display) ads may not be of burning interest to the affiliates, small businesses, and techie-driven businesses that traditionally have used PPC advertising, but they should help Google move to the next level by offering targeted display ads to mainstream advertising agencies and corporations. To use an example, if you're the media buyer who's responsible for a cruise line's account, how can you not be intrigued by the chance to buy ads that will run on pages about cruising? Display ads will open up a whole new market for Google--and in the process, they may encourage mainstream advertisers to experiment with contextual text ads after they've seen the results of targeted banners and skyscrapers.
One question that was brought up on the AdSense forum is whether this could lead to CPM pricing for display ads. That would seem to be a logical next step.
Therefore they have a market for the more Text-like visitors and the Graphical-like visitors...
Or just to make competition with the other advertising companies...
One day, the Ads by Google will disappear...I think they already do on the huge websites who have a special contract wihth Google?
Just what I think...I don't know much about it, just my thoughts...
I think the success of TextAds was because they didn't look like ads, exploiting the "blindness" of visitors.
I think the success of text ads has been due, in large part, to their targeted nature.
If you saw a text ad for credit cards or home mortgages on the front page of Washingtonpost.com (as you do banners for those topics), the text ad probably wouldn't perform any better than a banner ad.
