Multiple words and broad match

[zeus661]

If I were to list the words "red widget" (without quotes) as a broad match in my campaigm could my ad show if someone searches JUST the word "red"?

Or would they have to do a search that included both words (red and widget)?

[nyet]

red AND widget.

[UpDown]

No your ad will only show if they search for red and widget in their search phrase. As I understand it, initially your ad will only show for the exact match 'red widget' but in time it will show for anything that includes both the words.

[nyet]

As I understand it, initially your ad will only show for the exact match 'red widget' but in time it will show for anything that includes both the words.

That is actually not the case. Your term should immeadiately match any string which has red and widget in it. However because of the changes made in Broadmatching logic, the system may at some point stop broadmatching on 'red widget' but then your broadmatch will be 'reduced' to a 'non-order-specific' kind-of phrase match. i.e. 'red widget' and 'widget red' would trigger your ad.