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Gambling Ads mistake by Google

     
3:37 pm on Apr 30, 2004 (gmt 0)

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Look at my account today and Google has disabled all my ads and keywords.

I phoned Google up and they said they messed up and they intended to just disabled gamblng keywords but ended up disabling ALL keywords.

I estimate this has cost me some 2,000 and will be asking them for compensation.

Has this happened to anyone else?

3:50 pm on Apr 30, 2004 (gmt 0)

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I was just about to post about this.

I have a U.S. account, and I had all of the ads and keywords in two campaigns disapproved, with the reason that they are gambling related. However, they are about as unrelated to gambling as you can possibly get. I don't even think any of the keywords could be misconstrued as being related to gambling, like if they were being taken out of context or something.

It certainly hasn't cost me as much as it did you, but I probably lost over a hundred dollars in revenue yesterday, and will continue to lose money until it is fixed.

4:10 pm on Apr 30, 2004 (gmt 0)

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It certainly hasn't cost me as much as it did you, but I probably lost over a hundred dollars in revenue yesterday, and will continue to lose money until it is fixed.

I don't have details on this yet, but if this has occured in your account, please contact AdWords Support via phone or the 'Contact Us' link in your account. Please give us an overview of what happened in your account, and request that the ads be reviewed again on a priority basis.

This should get your ads running again quite quickly. Very sorry for the inconvenience if you were affected!

AWA

7:14 pm on Apr 30, 2004 (gmt 0)

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Thanks AWA, I spoke with a rep who said they'd go in and manually reapprove them. Apparently this is happening to some others, but doesn't seem to be all that widespread. Strange. I would recommend that anyone reading this double-check their campaigns just to make sure.
6:13 am on May 4, 2004 (gmt 0)

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AdwordsAdvisor (or anyone),

Is the ban on ALL gambling keywords or only for ONLINE related gambling?

8:01 am on May 5, 2004 (gmt 0)

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When is Google intending to actually remove whatever ads they will stop removing? Online gambling ads certainly continue to appear for online gambling terms now.
6:42 pm on May 5, 2004 (gmt 0)

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When is Google intending to actually remove whatever ads they will stop removing? Online gambling ads certainly continue to appear for online gambling terms now.

Point well taken.

We're aware that there are 'stragglers', and are working to complete the process. I'd guess you won't be seeing inappropriate ads by the end of the week.

Is the ban on ALL gambling keywords or only for ONLINE related gambling?

I've consulted with the policy folks, and was given this information:

* Google no longer accepts and runs ads for online casinos, online betting, online sportsbooks, online lotteries, online bingo, and online poker.

* This also includes ads for sites with a primary purpose of driving traffic to online gambling sites, affiliates of such sites, tips, odds, or handicapping sites, "free" online casino sites, and play money casino sites.

* However, on a case-by-case basis, we may allow advertisements for:

- Location-based gambling
- Books, magazines, or TV shows that discuss gambling
- Contests, sweepstakes, or raffles"

I think that'll clarify it.

AWA

10:31 pm on May 5, 2004 (gmt 0)

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"I think that'll clarify it."

Hardly. I think you are in for a nightmare. Bookselling sites will normally have as much advertising for online sites as informational sites. Why is an ad for an offline book valid but an ad for online content not valid? The idea is not just ludicrous, its offensive. Some online casinos have physical location UK betting shops. Why would these sites be allowed to (de facto) advertise their online business but online-only sites not?

Will you allow a flower shop (for example) to advertise on "online casino" searches? What about doorway sites promoting a free entity (say a .net free site companion of a .com money site) that do not exist to drive traffic but to merely get the name "Site Name" in adwords text?

What about searches for people's names, like the next World Series of Poker champion's name? Or other people that appear on televised programs? How will you ever police every variation of that?

This policy is doomed to absurdity and arbitrariness. And worse, this policy seems designed to reward the deceptive and dishonorable while punishing people who don't try to hide. You will have a neverending series of trash/garbage doorway sites advertising under all manner of words that you can't immediately flag as "gambling".

And my god, "primary purpose"... the fair arbitrating of that will be a sight to see.

Stragglers is one thing, but so far there looks to be not ten seconds of thought put into this policy.

--

I don't use gambling adwords but I hate to see google deliberately encourage deceptive spam-like practices.