Wow! Overdelivery of 90%

[Sowe]

One of my campaigns got an overdelivery of 90% today. That's huge. I think google should stop sending traffic at least a little bit earlier.

[bakedjake]

I'm an idiot.

[edited by: bakedjake at 11:37 pm (utc) on April 28, 2004]

[your_store]

You don't have to pay for it.

Won't the system try to offset the overage by throttling the ads the rest of the month? I was under the impression that only the daily average for the month matters.

[bakedjake]

Open mouth, insert foot. My brain read "this month" instead of "today".

You're right, of course. I need some sleep.

[your_store]

I was just trying to make sure I know as much as I pretend to know ;)

[Sowe]

Well, now I'm really mad about this overdelivery from adwords.
Nearly all overdelivered clicks came from one keyword which I had added yesterday to test it's performance, but I only wanted to test the keyword until the daily budget is reached. Then I would have known that this keyword doesn't lead to sales. But instead to stop sending clicks the adwords system sent me more and more clicks which were absolutely worthless for me.

Now, at the end of the day the system has overdelivered this campaign by 138%! Really, can you believe this? I really mean they sent me 138% more clicks then I wanted to get. And this traffic is absolutely worthless for me, like I wrote, when my budget was reached I would have known that this keyword doesn't convert (I just wasn't here at my pc to delete this keyword at the right time). Instead I trusted the system to stop sending clicks at least 10-20% after the budget was reached.

Even if this overdelivery woud have not come from a new keyword it would be bad as well. Think about a bad day when sales are very low and your campaign gets overdelivered by 138%, and the next good days when sales are up the adwords system would throttling your ads to go below the budget again you will of course lose sales. I wouldn't be happy about that...

[Shak]

Now, at the end of the day the system has overdelivered this campaign by 138%! Really, can you believe this? I really mean they sent me 138% more clicks then I wanted to get. And this traffic is absolutely worthless for me, like I wrote, when my budget was reached I would have known that this keyword doesn't convert (I just wasn't here at my pc to delete this keyword at the right time). Instead I trusted the system to stop sending clicks at least 10-20% after the budget was reached.

as much as I feel for ya.

the above is NO excuse (imo)

you added the KW, not them

crucial when adding a new word to keep an eye for the first few hours

Shak

[Sowe]

crucial when adding a new word to keep an eye for the first few hours

I did, and the word was getting a steady stream of clicks but at some time it must have gotten a really huge amount of clicks in a very short time frame. I was really shocked to see this after only around 3 hours of not checking the stats.

the above is NO excuse (imo)

This should not be an excuse. If I set the daily budget to an amount I'm willing to spend then I can at least expect that it is not exceeded by 138%!
And if I remember correctly somewhere in the how-to's they stated that the budget can be overdelivered by 10% - 20%, but they didn't stated that they can overdeliver it by 138%. How trustworthy is this? When you setup a new campaign you will have to sit now 24 hours this first day and watch your stats only to turn it off after the budget is reached because the system will deliver more and more? This couldn't be the purpose of the budget.

[eWhisper]

When adding KWs that can potentially cause a lot of clicks and a huge budget, and yet are experimental KWs. One way togo is to give it its own campaign so you can set a trial budget just for that KW which won't affect your money making campaigns.

[AdWordsAdvisor]

Well, now I'm really mad about this overdelivery from adwords.

Just noticed that post.

Bottom line, Sowe, is that you'll not be charged more than your daily budget times the number of days for which you're billed. So you will not pay for overdelivery, over time.

AWA

[blaze]

What if you reduce your budget after the fact?

[Sowe]

Bottom line, Sowe, is that you'll not be charged more than your daily budget times the number of days for which you're billed. So you will not pay for overdelivery, over time.

Well, I have deleted this high traffic keyword. All other keywords will only produce a few clicks, so if I'll fill up my daily budget tomorrow only by half, I'll have to pay the other half for the overdelivered traffic today. The same for every day after tomorrow if I'll not fill up my daily budget, I'll have to pay every day a piece of the overdelivered traffic today.

[edited by: Sowe at 10:07 pm (utc) on April 29, 2004]

[Sowe]

What if you reduce your budget after the fact?

yeah, it's at least the only way to avoid getting billed for the traffic.

[FromRocky]

Bottom line, Sowe, is that you'll not be charged more than your daily budget times the number of days for which you're billed. So you will not pay for overdelivery, over time.

So, when you have an Overdelivery, just change the daily budget, you may get all credit back. I mean: just make a change right away [up, down for few cents and you might change back next day if you prefer], your daily budget calculation for the period will immediately stopped. Do not wait!

[edited by: FromRocky at 10:33 pm (utc) on April 29, 2004]

[Sowe]

When you have an Overdelivery, just change the daily budget, you may get all credit back. I mean: just make a change right away [up, down for few cents and you might change back next day if you prefer], your daily budget calculation for the period will immediately stopped. Do not wait!

thanks for that. I've changed the budget already yesterday evening when I first saw what happened. I thought it would be good to start the new day with a lower budget than yesterday.