what do those that run PPC campaigns for others typically charge

[golfer1975]

i have a few people with small companies interested in paying me to set up and run their PPC accounts. Question is what does one charge for this? These companies sell "widgets", and I was thinking of charginf X% of sales. Is this typically how it is done?

[jusdrum]

10% of the cost of media and $75/hr.

[skibum]

up to $150.00/hr. ongoing

or

setup and research fees + ongoing reporting charges and/or a % of the spend

[vibgyor79]

Your options -

- Per hour billing
- Profit sharing (or $ per sale/lead)
- Per click
- Percentage of monthly campaign spending
- Fixed monthly billing

[eWhisper]

I'd like to add $0.0x per visitor to vibgyor79's list.

ex: For campaigns that average $0.50+/click, you'll sometimes see a billing for $0.05/visitor. This is more cost effective than a % of total spend if your average KW cost is high.

[vibgyor79]

I have personally never billed a client for a visitor or click though. Is your per visitor charges approx 10% of the average CPC? Seems very fair but are the clients okay with this?

This might not work out with certain niche business campaigns with limited clicks (say 20 to 30 clicks/day) or low CPC.

[Macguru]

We stricly charge time based with no comission. It's part our business practice. This way, customers are sure that we craft and run PPC campaigns in their own interest. There can be no motivation for us to inflate their costs with low conversion trafic.

We had lot of switchers with this. They then buy our whole range of SEO/SEM services...

<edit>fixed language blooper</edit>

[edited by: Macguru at 12:18 pm (utc) on April 27, 2004]

[cline]

Usually on a project basis, with a fee to build a campaign or re-do an existing campaign, then a monthly maintenance fee. Very large customers are on hourly billing.