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Outrageous Claims by E-book Authors ?

5 cents a click or $5.00 a click?



5:03 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

Many out there brag about the millions they make on G and they only pay 5 cents a click. But most of what I read here on the forum states quite alot more money than that!
Tell me the truth. Can a single mom, with good ad writing skills, make good extra cash at 5 cents a click. Or do I need to stick my neck WAY out and take that risk?
I don't know who to believe!

[edited by: Shak at 6:59 pm (utc) on April 22, 2004]
[edit reason] typo :) [/edit]


5:06 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If the author of the eBook was really capable of doing that, he/she would be DOING IT instead of writing a crappy eBook about it :)

Personally I ignore ebooks and ebook authors. Seems to me like it's a bunch of losers who aren't good enough to get published.


5:11 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

Bravo! you definately spoke my inner feelings! I guess I need to quit reading and just do it!


6:14 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

Talk about an offensive thread! "Losers?" Is that any way to talk?

As one of the e-book authors, allow me to respond. I feel it's important for people to stand up and be counted. That includes the thread starter. Who are you referring to and have you actually read their material?

1. Who exactly is making such claims? I don't see that "5 cent click" claim as the dominant claim anywhere on any e-book promoter's site. I still see plenty of cheap clicks out there, but no one is saying anything about five cents being the norm on popular keywords in the United States. I used to talk about low click prices, but if you actually read the voluminous info that most of us loser authors have produced, spoken about, etc. over the past year, we cover far more ground than that. The key of course is to mix enough 5-10 cent clicks into your overall campaign that you bring your *average* way down with no loss of click quality.

2. If selling close to 10,000 copies of an e-book, and sending free bimonthly updates to subscribers who are thankful for the info, makes me a "loser," then please paint a big red L on my forehead!

3. On that same note, I'm also working on a print book for a major publisher, so I assume you must be talking about one of the other "losers" who has published one of the approximately 12 knock-off versions of my ebook (which first came out in Feb. 2002 and which was recently updated, and which comes with free newsletter updates).

4. As for whether the marketplace knows or cares whether you (a) are a single mother or a married father of 12; (b) want to work from home; (c) want to make a million bucks; etc. -- the market could care less about your goals and your circumstances. That sounds harsh, but this is business and business is about supply and demand and long and hard learning and slogging. Many successful folks have run up their credit cards or borrowed from family to get the $500 or $10k or $50k they need to get started. Do not listen to someone who says you can get rich without any capital invested or with no risk. Business is usually a huge risk unless you're well-off already. Not reading and not learning are bigger risks, though. Read real business books, not just "lead you by the nose" how-to-get-rich books.

5. "If they were doing it, they wouldn't be writing e-books." I can't speak for the other "losers," but my company, works for real businesses and manages real PPC campaigns. Actually we've implemented over 120 such campaigns in the past two years. I guess that's why I personally don't promise to make anyone rich... I just try to help advertisers do a better job and improve their return on investment. It's actually difficult to find the time to write, but I do it. Can you think why? Could it be that the business that gets noticed is the business that contributes information to the community?

I understand the need to be sceptical of some of the junk that is out there. I am personally dismayed by the fact that there is a new johnny-come-lately copycat version of my ebook every couple of months, some decent, some violating my copyright.

But why be so dismissive of people who create e-books? Do you really think that it's such a great thing if someone manages to get a print book deal? (That model, like all info distribution models, is being challenged by new market realities and the Internet.) The marketplace is hungry for information, believe it or not, and such reports have helped many businesses make millions/billions of dollars. I suppose with any information purchase you need to check the credentials of the author.

Caveat emptor, but let's not be silly about it,

Andrew Goodman

[edited by: Shak at 7:01 pm (utc) on April 22, 2004]
[edit reason] see sticky [/edit]


6:15 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

You can make money depending how good you are. E-books aren't very popular but the market in advertising them on google is big making it harder to get your e-book out there to make money.

Of course, if you are getting a $50 sale for every 5 clicks at $5/click, by all means do what you do.


6:23 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Administrator bakedjake is a WebmasterWorld Top Contributor of All Time 10+ Year Member

he/she would be DOING IT

How do you know that they aren't?

This comes up in the SEO service space a lot - "if these firms are so good at ranking people, why don't they build their own businesses instead of doing service work". Some of the better SEOs certainly do take this approach. Just because you only know them as an SEO doesn't mean that's the only thing they do.

Similarly, just because someone wrote an eBook doesn't mean that they aren't doing anything else.

General Electric is a wonderful example of a diversified business. What do refrigerators and entertainment have to do with each other? Lighting and military services? You get the picture.

Can a single mom, with good ad writing skills, make good extra cash at 5 cents a click

There are people I personally know making $300-$400 per month with a $40 investment doing AdWords only aff stuff. And they're bad writers. ;-)

I suppose with any information purchase you need to check the credentials of the author.

Nail on the head, Andrew. Thank you. If any respected member of WebmasterWorld wrote an eBook, I'd buy it. And they'd hardly be a "loser" because of it.


6:28 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

No offense intended to You AndrewG. And while I will not name names of the books I've read, most of them make wild claims and I've yet to see results.

I've been told, through these books, that I can set my account up and "let it run"...which is horribly false. I've been told I can make $3900/hr by following certain "guidelines"....followed them and not 1 sale.
As with any business, the bad give the good a hard time to make a sale.

While this affiliate thing is relatively new, in the BIG picture, my job as a forum participant is to speak up, to other newcomers who may come along and believe this stuff. In that way, the real truth comes out....on all sides!


6:35 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

Shelbesmom, there's a lot of very useful and innovative material from the variety of websites, e-books and newsletters dedicated to Adwords. This message board is great, but I learned a lot from these other means also. Like any new endeavor, you should research it from a variety of sources. It's up to you to process the info and decide if it you can work it into your project.

Andrew, well said and keep up the good work!


6:37 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

If you actually thing you can follow things in a e-book and make millions off of that, I feel sad for you. If the person that wrote the book is a millionare, it is most likely because of people like you are buying the book.


7:05 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

can we please keep every on topic, and not making blanket accusations.

as in everything, there are the good, the bad and the plain ugly.

Shelbesmom made some valid points, as did Andrew Goodman and others.

the morale of the story... NO such thing as a free lunch.



7:12 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Just because something is written doesn't make it true.
Just because something is claimed doesn't make it false.
Use common sense when evaluating anything to determine its usefulness for yourself.

Anyway...thanks Shak, knew that's why I couldn't post this origionally, thank goodness the back button saved the info.

Tell me the truth. Can a single mom, with good ad writing skills, make good extra cash at 5 cents a click. Or do I need to stick my neck WAY out and take that risk?

I belive this was the origional question not answered.

A person with good writing skills, and understanding of markets, ROI, etc, can make extra cash.

Will you do it for $0.05 a click?
For affiliate programs, you need to make sure you can find a program that pays you well enough to justify your spending. If your average sale comission is $2, then bidding on AdWords will most likely not net you a profit.

If you can find programs that will net you higher, its very possible.

You really need to weigh the average CPC, the average conversion rate, and what the end pay off is to see if its worthwhile.

Some people spend $10k month at $0.05/click marketing Amazon to make $12k a month. This is a low profit margin, high risk (they are risking $10k if they don't make anything), but the individual did make $2k for this program.

They spent many hours finding niche words and products where not many people were bidding to help limit their possible losses.

The advantage of this? The next month, they'll just keep adding more $0.05 words, not adjusting any bids they found in the previous month, and the hope is that in month 2 they can keep some of the previous months sales, while adding yet some more $0.05 KWs.

There are good converting, high profit programs out there, but they are difficult to find, and often have a lot of competition. They do exist, but like anything with money, it takes a lot of work.

Hope this shed a little light on your question, Shelbesmom.


7:30 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

eWhisper made an excellent point.

The areas that still have oppertunitys left are the lower profit margin/higher search volume.
$10,000 vs. $12,000 ROI was a very good example, and this is extremely accurate I can tell you personally.

The rest of this post is probabaly wildly off topic:

As a single mom, I'm sure there's something you're exceptional at. Cooking, baking, gardening, automotive repair ;), financial balancing... I'm sure you're outstanding at something other people would like to know about. Why not start writing? I'm a very large advicator of neat, clean, content sites which hold a lot of information (Think: petplace.com). IMHO it's the best way to make money online. You're giving people valuable information that they truely appreciate..

With PPC Marketing (no offense to anyone, and know that I do a bit myself) for the larger part of the situations, doesn't really provide anything but a larger wallet for yourself. If your link wasn't there, someone elses would be.


8:10 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

Fidibidabah, thanks for your suggestions. Yes, I've have MANY home businesses, from woodworking to mowing grass and now that I'm "older" I enjoy the computer writing. I will CERTAINLY entertain the thought of getting my own website and providing information. Thanks! and thank goodness for this forum! It has helped me tremendously!


9:39 pm on Apr 22, 2004 (gmt 0)

10+ Year Member

You can most definitely find areas you can make money at $0.05 - $0.10, I know this from personal experience. But, you may need thousands of these clicks on a daily basis to see a worthwhile return.


1:27 am on Apr 23, 2004 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

From personal experience you can make 2-5k month just buying AdWords and sending the traffic to affiliate sites (and not selling e-books or promoting ebook affiliate programs, though that might work well too). It gets harder and harder and more crowded every day.

With some luck and AdWords coupons it required (in this case) little if any investment, but be prepared to lose money.

Typically you make $50.00/month on one program, $100.00/month on another, hit the jackpot on something else at $1000.00 per month, etc.. and for each one of those there are probably 2-3 losers where at least $50.00 was lost. Easy, no, time consuming, very, educational, you bet! Looking back it probably would have been easier to just build sites. On the other hand playing in the PPC space first is a great way to find what keywords and programs convert should you want to build sites in the future.

It really sharpens the eye you have for how sites convert, hones your AdWords creative skills and forces you to focus on every little detail to make it work.


3:35 am on Apr 23, 2004 (gmt 0)

10+ Year Member


Skibum is right. This isn't a walk in the park. Although it appears that Skibum spends more money then I do, to test a Campaign/Product... It is still the same thing... Hard Work.

Good, Converting, Programs are hard to find... But once you find them, you can start adding to them, and soon your paycheque will be big. The best thing you can do is get out there, and get started.

I have been running steady Campaigns since Feb 04', and consider myself an Intermediate AdWords user. There is great money out there, just from sending customers straight to Merchants, but you have to get started. I have test roughly 25 different programs so far, and only 1 has been profitable.

I think Google AdWords is the best way to get started online though. It is also the fastest way to fail though too. But if you blow past the failures, you will gain a lot of knowledge that will help you when you decide to make content sites, etc.

Good Luck,



4:53 am on Apr 23, 2004 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Another hurdle you face with this or any other business is taxes. In the US, anyway, if you make more than $600.00 in payouts from an indie program or a network, Uncle Sam wants his cut.

You may be able to get away with some write-offs, a computer & other accessories, maybe a home office deduction if you quarantine a room in your house.

In any case you'll probably have to pay at least some taxes (regular income tax and the self employment tax takes a nice bite too) on any profits. That in of itself is likely to be another expense (dealing with more income tax forms) or at least a time sink.

Then if you do reasonably well, you have to make estimated tax payments throughout the year or the IRS will charge you interest or penalties or something like that :) more money to the govt. in any case.


8:47 am on Apr 23, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Consult your local accountant before assuming this applies to you.

In some states, not only are products tax deductible, but so are internet services. So while you'll still pay the income taxes to everyone, you might not have to pay business taxes.

Advertising is tax deductible, so its recomended you use a different credit card than your personal to easily seperate out what was a business expense compared to what is a personal expense.

A little extra paperwork, and an accountant, can end up saving you quite a bit of money.


12:35 pm on Apr 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Boy! Looks like somebody stepped on a beehive!

>>> with good ad writing skills

That's a great plus when you are running an AdWords campaign, shelbesmom. Just make sure you have two ad copies for each adgroup - written in different 'styles'.

>>> make good extra cash at 5 cents a click

As many pointed out, the CPC is not important. In your case, it is the website conversion rate and the commission per lead/sale.

Before you pick an affiliate program, drop a mail to the merchant and ask them about their approximate website conversion rates. (Divide the number by 2 if you are the pessimistic type). Do the math and arrive the CPC you should pay to breakeven.


2:12 pm on Apr 23, 2004 (gmt 0)

10+ Year Member

Thanks guys! I have been a steady Adwords participant since Jan 04' and I'm just getting down and dirty with the details. I've probably made as much as I've spent. I've broken even, but gained a WORLD of knowledge! Website building IS my next stop, but I have SO much fun with adwords that I keep fiddling with it...looking for the big jackpot!
I had some good returns yesterday with one site...however the competition must be fierce.
241 clicks, 4556 impressions, 5.2% CTR.
I'll keep plugging away!

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