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I think they might be doing some kind of *test* - as right now those adwords are gone.
P.S.. I feel somewhere in my heart, that those adwords will be back soon ;)
I feel somewhere in my heart, that those adwords will be back soon
hmm, now there is a full screen 125x600
image ad in its place, did sourceforge
always have that? I block most ads so I dunno
Seem like 6 text adword boxes are more in
line with the type of people that go to that site.
I guess they are experimenting
The kicker here is both adwords campaigns were offering legal servics. I can't see slashdot readers looking for info on gambling law and appellate court arguments.
Google really needs to allow us to limit the exposure in a bit more of fine-grain manner. If it was my ad up there I'd be pissed!
Seems that Google has always positioned it that 'everything they do revolves around search' well, how does that explain syndication of ads in an environment that is static, and not related to a user typing in something & searching for a 'widget' or what not?
It's a bit misleading...and something that many an advertiser should give Google their feedback about.
perhaps, if they ( google ) hears enough, "don't do it" from advertisers, they will back off of silly ideas like this. :)
Here's the skinny:
As part of our ongoing effort to provide the most effective advertising available, we are testing ways to display ads on content pages such as [slashdot.org...]
Google matches content on web pages to your keywords. This means your ads can be shown not only when users search on your selected keywords, but also when a page contains content related to them. Ads are displayed in the same order seen on search results pages, as determined by your cost-per-click and clickthrough rate.
During this testing period, you will not be charged for any of these bonus clicks. Although you may see traffic from these pages in your web logs, the impressions and clicks are not reported in your Google AdWords account. We're excited about the potential of this innovative approach to ad targeting and look forward to offering you this advertising option in the future. And thanks for being part of Google AdWords.
I'm glad I won't get charged for these listings, but I sure s heck would like a ton of warning before this one goes live (and a list of sites would be useful too)...
Heck, I may end up switching OFF my syndication and spending more at Overture (I get about a 50:50 traffic split, and similiar ROI) unless this improves.
(P.S. The screenshots above had a AdWords banner ad on a CVS page at SourceForge -- I wonder what keyword they picked for that one?)