"at risk" keywords

What to do?

[zeus661]

I have two keywords that are at risk. To me they are important keywords. The keywords are what I am advertising. What are my options to change their status?

[zeus661]

My options other than removing them?

[nyet]

try to get the CTR up.

make sure your ad is clear. makes your offering clear.

Increase bid for higher placement.

make a separate ad for each important word and put the keyword in the title of the ad (so it will be bold) or use dynamic keyword insertion in your ad.
see [webmasterworld.com ]