I know there were some adwords problems but supposedly they are fixed.
I don't know what they have changed but I do know my sales have fallen off.
...I suspect they have corrected the algorithm for charging for clicks based on days of use to try to eliminate all those credits (free advertising) at the end of the month.
Martinibuster replied:
don, that is an interesting theory. AWA, care to comment?
This may well be, as it would certainly make sense. ;) However, I'm not aware of any changes in this area. The behind-the-scenes billing algos are not really a part of my day to day world, but I'll see if I can learn more.
Also, why does the account estimate the need for a 50% budget increase when it can't spend the daily limit as it is?
Very simply stated, the system that calculates the recommended budget is continually calculating how often your ads can show in a 24 hour day without exceeding your budget - given the number of keywords you are using, the competition for those keywords, your Maximum CPC, and so forth.
Then it will show your ad that number of times during the 24 hour day.
It is doing this calculation second-by-second for hundreds of thousands of campaigns, each with it's own budget (which can change at any moment), and for millions and millions of keywords, whose CTR and/or Max CPC can also change at any moment.
At the bottom line, the purpose is to try deliver the amount of advertising an advertiser says they want when they set their daily budget, but no more.
On another subject, cgchris99 posted:
...if it was in fact fixed (aol problem), how do you explain the results I posted?
I think you may have misunderstood, cgchris99: there has not been an "AOL problem".
If your ads have not been appearing on AOL, there will be reasons for this that are particular to your account. The two most common are:
* Ads not approved
* Ads not in the appropriate position on Google. (Not all ads go to AOL. In terms of the top of the page on AOL, only the top 4 approved ads will appear there.)
As always, I'd suggest contacting AdWords support for account specific questions, when something does not seem to be operating the way one expects.
AWA
