What to do when CTR falls?

How do you get it back up?

[zeus661]

My CTR has fallen to .4%. How do I get it back up? Thanks in advance.

[AdWordsAdvisor]

zeus661, this question is really impossible to answer except in a very general way. And there are dozens of recent posts in this forum that have done that recently.

Really, if you aren't sure how to improve your CTR, I would:

* write AdWords support using the Contact Us' link in your account, and ask for specific suggestions, based on a review of your account

* Keep reading here on WebmasterWorld, every day - and soon you will be quite expert

* Use the resources available to you from the Help link at the top right of every page of your AdWords account. For example, here is just one link from that resource that you may find useful. There are many others:

Optimization Tips:
[adwords.google.com...]

* Experiment - by making informed decisions, and then monitoring the results

PS - I've just responded to another one of your posts with other tips that should help you increase your CTR, by using targeted Ad Groups.

AWA

[beren]

Click on your own ad.

(Don't laugh. It can work for low impression keywords where you only need a few clicks to get over the threshhold, and can be very well worth the money.)

[showyourpic]

Well better than mines.. stays at 0.2% and account gets "slowed" ten min. after putting it back up. I deleted a bunch of keywords though, hopefully it will make a change.