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Increasing Cost Per Click

Should I increase My Bid Price?

         

IntegraGsrBalla

4:12 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



I am currently only bidding on average 16-17 cents per click and sometimes receiving 100+ clicks per day. On average about 65-80 clicks per day.
In one of the other posts i stated that i am making $650 (gross Profit) after marketing every $350
I actually make $1000 but i subtract marketing fees so i end up with about $650.00 Total Profit.

If my cpc is .17 and my budget is $20.00 but i only get enough clicks for about $10.00- $12.00 / daily budget.

Every sale i make i get $21.00 profit for this site. I calculated the totals, So far, i have had 2482 clicks.
Ive had 48 purchases.

So I divided 2482[number of clicks total] by 48[# of purchases] and ended up with a sale, every 52 clicks.

Now i want to know, how many clicks do you think i will be getting per day with an increase of bid price. Its Currently at $.17 cents.

Increasing Bid price, would increase my marketing fees. I just dont want to start loosing money. Should I increase my bid price to perhaps a quarter? What do you think will happen?

Thanks for your replys!

Drew

IntegraGsrBalla

4:17 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



I forgot to ad, on average i get about 3000 to 5000 impressions per day. CTR averages to about 1.5%

Its been up to 4%

Lowest CTR has been about .7%

eWhisper

4:26 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[webmasterworld.com...] is a post I made a couple weeks ago about profits/ROI and positioning/bids - might help you evaluate your CPC and positioning vs the bottom line.