Tracking Adwords

[diggle]

I use the following for tracking clicks in Adwords Select.
www.mydomain\?=google
However, I have rarely seen it in my Hitslink referrals.
In other words, although when I check my campaign, I see hits on the various search terms, why does this not show up in actual traffic statistics?

[Mikkel Svendsen]

The syntax is not correct. You have to state a parameter and a value - you just state the value and no parameter.

Change it to this:

www.mydomain\?campaign=google

In your logs you should now see it turn up in the query string field.

Having said that you will never end up with the same number as in the Google reporting. When you track (anlything) online using two different tracking mechanisms (yours and Googles) you will always end up with two different numbers. On top of that comes the filtering applied to each system making it impossible to get to the same numbers.

You will get a more precise result if you use a tracker instead of logfiles for this as that will count all cached page views too.

[diggle]

Mikkel,
Thank you for your advice.