Ads not showing, yet clicks go up and up

Google Adwords no showing, clicks increase, no uniques reported

[scoreman]

All my ads are active and are showing increasing clicks. On my links I have tracking codes which are showing no uniques (only 2 uniques actually), compared to the clicks that AdWords is showing. I did a search for over 10 of the exact matching keywords I have up and none of them are appearing on google, yet I am being charged for them as I see the click going up and up. So Im getting charged for clicks, yet my code shows barely any uniques and Google isnt showing any ads.

This has been hapenning since yesterday. Could anyone give me some insight?

[paybacksa]

I stated a thread on what appears to be strong regional controlling being done by G these days : [webmasterworld.com...]

it may play into your circumstance.

Quick ideas:

Did you examine your logs for http pages? You may have someone refreshing to see ad variations etc for your pages, which you won't count as uniques but G may count as impressions? (doesn't account for clicks)

Did you triple check your tracking tags? I know it sounds silly, but soemtimes it's just a misleading error.

Is your uniques trackign in JS? Could it be that you've got a JS error somewhere and many people are seeing without getting counted?

You may want to inquire with G about click fraud... they can take a look at the raw on their side for odd behavior.

[AdWordsAdvisor]

Ok, this is a first for me: posting to WebmasterWorld while in a meeting!

I did a search for over 10 of the exact matching keywords I have up and none of them are appearing on google, yet I am being charged for them as I see the click going up and up.

More on this later in the afternoon (unless someone beats me to it), but I'm betting this is a daily budget issue - where your daily budget is lower than it would need to be for your ad to show 24/7 for all keywords.

AWA

[eWhisper]

Might want to take a look at this thread:

Most common reasons ads aren't shown [webmasterworld.com]

[scoreman]

Thanks for all the quick heads-ups guys... Im stepping off the office now, but I'll give it a quick read tomorrow morning. It could be budget issue, so I'll look into that.

Thanks!