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Feedback for Google Adwords Team!

I'm talking to some AdWords people tomorrow

   
5:05 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hey all. I got drafted to talk to some AdWords people tomorrow morning, so I wanted to do a quick thread to ask for suggestions/feedback about how to improve AdWords, or for things that people want me to ask/mention.

Now that AdWordsAdvisor hangs out in this forum, I haven't been prowling here as much--but I'll be reading the "what would you like to see" thread and the other threads on this forum before tomorrow. So if you have something different to mention, lemme know. It's only a half-hour meeting, but I'd prefer to go into it with feedback from folks here. :)

5:35 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



GG

Cool!

AWA

6:34 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



GG - Been a while since I've seen you post around here - glad to see you're still keeping up with us advertisers. AWA is doing a great job of giving us some solid advice. Thanks for introducing him to this forum.

These are my major problems/would like to see issues.

1. Contact Info vs Billing Info. This has been my number one request since AdWords opened - and it's still an issue. I can't list my contact info in the account. If G gives me a call, they actually call the advertisers office who knows nothing about AdWords - they just pay the bills. I want to let G know MY contact info so if there is a problem, they give me a call and not the company's accounting department.

2. Regional Targeting. If you are a national advertiser and a regional advertiser, then your ads compete against each other when someone from that region does a search. The ability to list a hierarchy of if someone is from this metro area, then show this ad, if they are not from that metro region, but in this state, then show state, if they aren't in either, then show my national - this would remove my ads from competiting against each other and show more revelant ads to searchers.

At present, regional advertising is medicore at best when you are also a national advertiser. As regional targeting seems to be the way many search engines are moving, getting a better system in place would significently help both the advertisers, and the G engineers who are working on the search end of the product.

3. More campaigns. I have several clients who advertise in multiple states. One has around 50 offices in 12 states, and would like to make city specific ads for directly around those metro areas, and then state ads for the rest of them - as well as some national advertising to catch the AOL traffic. This would require 63 different regional type ads. Not possible under the current system.

4. This is a PROBLEM. Maxed Bid & Bid Rank. If someone comes in and bids $50/click when the next highest bid isn't even over $5, but they don't have a high enough CTR rate to be in the premium position, then the 2nd highest ad which might have the qualifications won't be shown in the premium position even though it might have occupied the spot for months. This could be fixed with capping the top bid at 2x the current top bid for new advertisers.

There is a very insidious way to use this to manipulate competitors CTR. I really don't want to post it in a public forum and educate more people to how to do this - but I would like G to know about it. If there is a way to send someone an email/sticky about this, please let me know - I really don't want to state this in an open forum but its been a problem for a while.

5. Block AdSense Ads. The ability to block your ad from being shown on an AdSense site. The AdSense people can block certain ads from being shown, let the people who are spending the money block their ad from being shown on such a site.

6. Content Targeting Campaigns. Content targeting advertising is different from search advertising. Let us make campaigns that are content targeted only. If G requires that we also bid on that KW in a search campaign so it can use those numbers for CTR rates - no problem - but I'd like to show different ads on content targeting sites than on search sites.

7. Customer Service & emails. There are many occasions where I want G support about a small problem, and just want to use the contact us link inside my account. However, more often than not, I never receive a response and have to use the phone. G's phone support is excellent, and I only have good things to say about it - but the email customer support is quite lacking.

8. Keep up the good work. Overall, I'd rate G advertising as one of the better forms on the net, and I think you should pass on the thanks to all the cubicile people who only get the problem phone calls and don't hear how good of an overall job I think they're doing.

7:18 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



I second eWhisper's suggestion #6 (content campaigns), in a more radical version. Let advertisers get off the Google pages entirely. I'd like to see a content-only Campaign Setting, a search-partner-only setting, and a no-Google setting that distributes ads to content publishers and search partners. This odd request is due to my peculiar experience of having some Ad Groups perform well everywhere except on Google's pages, and watching productive keywords get disabled as a result. Everybody loses -- the search partner, the content publisher, Google, and the advertiser.

I understand the need for a consistent competitive field for bidding. I wonder if it's possible to create that field among advertisers choosing to avoid Google pages, rather than having the only available bidding venue consist exclusively of Google pages.

A related request: Provide numbers for keyword performance on Google pages. The "At risk" warning system is an awfully blunt tool in an otherwise laser-sharp environment, especially considering how crucial the Google-page stats are to the health of keywords.

Anyway, it's great that you're taking suggestions at all. I appreciate being able to pitch in my two cents.

7:40 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



GG,

very cool of you to drop by, AWA has been doing a superb job, deserves a pay rise and daily doses of Ice Cream served by a googlette of his choice,
and I apologise for my absence lately (we all have a living to make)

I will let other members share and give feedback in this thread, but I have 1 request:

Do NOT leave Google adwords vouchers unattended at trade shows such as Pubcon or SES,

even though your sales team dont give a damn, since vouchers are being used, targets being met and sign ups are being made to impress Wall St,

The small 1 man/woman operator who could benefit so much from being introduced to adwords is missing out BIG time.

I have yet to meet someone to whom I gave a free voucher over the last 12 mths, who has NOT gone on to becoming a regular adwords spender.

no wonder they are doing the rounds at Ebay...

Shak

apologies to friends who will lose out on this lucrative market ;)

8:27 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



1) I'll second, third (nth) everyone else's remarks about more control where your ads show.

2) I'd also like a faster login.

3) In the reporting of amount spent, I'd like a view that can show how much I spent for a particular time period without any breakdowns for time periods, campaigns, etc. If it could generate lock-down PDF, that would be even better. This would be useful for taxes and showing potential customers that I spend significant amounts to drive traffic.

4) oh, and can we also get more clicks for less money :)

8:29 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What eWhisper said about contact vs. billing info! And what he said about blocking Adsense sites!

There are bunches of ideas I'd like to see implemented (see [webmasterworld.com...] and [webmasterworld.com...] ), but these two are at the top of my list.

10:22 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



My main problem with AdWords has been flakiness of the server.

Seemingly least once per session, I get one of those error messages that basically says "We're sorry, there's been an error, and it's been reported to us." This usually results in me having to log back in later to finish whatever I was doing.

This happens way too often, IMHO. Not sure what can be done on your end to address this specifically, but here's hoping... :D

12:10 am on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice looking invoices that are actually e-mailed to us when you charge a self-serve account.

Currently we have to log in to multiple accounts, and go through the invoices one by one and print them off. It's bad enough not knowing what is going to be taken on the card and when, but to not receive notification after the event is worse still.

One login for multiple agency accounts.

Accreditation scheme for approved agencies/SEM's with solid business practises.

The meeting has probably finished now......

Oh and some more of the groovy mouse mats and notepads and pens that your lovely UK sales people brought to our office yesterday, sure our clients would love them as well as the staff.

1:48 am on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Many thanks for the suggestions. I'm printing this out and taking it to the meeting. :)
2:09 am on Mar 26, 2004 (gmt 0)

10+ Year Member



One more thing. What if a competitor copies your exact wording for my Adwords? What kind of recourse do i have? Setting up some kind of department that could handle this sort ot thing might help.

Not sure if this is what you were looking for or not.

Thanks.

12:12 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Amount spent per billing cycle. This would make it so much easier to estimate when you are going to get billed.
I can get out the calculator and figure it out, but a simple line of code would satisfy the need :)
12:25 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A warning (maybe even via email) when your limit is reached before the end of the period.

I'd rather fine-tune my campaign, maybe raise the limit or maybe lower the click-price, instead of - with no warning - have my ads stopped for the rest of the period.

12:48 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I need some kind of bid management tool that changes the bid prices of keywords/adgroups AUTOMATICALLY based on their conversion rates.

- I select a desired cost/conversion before I start a campaign, say $10 per conversion.

- After the campaign runs for a month, the keywords will collect cost/conversion data.

- Currently, suppose I'm paying $1.00 for all the keywords. Some keywords will have a cost/conversion of $5 while others will have cost/conversion of $15.

- Automatic bid mgmt tool reduces/increases the bid prices of the keywords based on their conversion rates & cost per conversion. If a particular keyword has a cost/conversion of $5, the tool doubles the max CPC of that keyword

If a particular keyword has a higher than desired cost/conversion, say $15, then the tool automatically reduces the max CPC of the keyword by 33%.

The bid prices are constantly adjusted to make sure that each keyword's cost/conversion is almost equal to that of desired cost/conversion.

1:06 pm on Mar 26, 2004 (gmt 0)



If I adsense can the money paid to me be deducdted from my Adwords bill?
Also if i sign up to adsense will my page rank imporve? Do you favour pages with google ads in the main google search?
Thanks
1:49 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



GG, more control over where my Content Ads appear please.
1:55 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If I adsense can the money paid to me be deducdted from my Adwords bill?

I consider this one of the most important points raised so far. It has been promised before, but it definitively justifies getting repeated.

2:10 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



A facility to be able to upload Campaigns/Ads/Keywords from a file (text/CSV/Spreadsheet).

I'd also like to add my voice to the others for the ability to be able to stop my Ads being displayed on specific content/partner sites.

Either that or make sure that partner/content Ads really are targetted. It's really annoying to be paying for non-performing ads because a partner displays the most profitable (rather than most targetted) Ads.

2:28 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Direct Deposit :)
2:45 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Faster updates. The current 3 hour timelag is too long.
And (as already said): netting of Adsense profits with Adwords cost.
3:05 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tell them they should be paying lots of attention to any input from AdWordsAdvisor!
3:07 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



It would be good (as I have seen others voice) to be able to have more contol on what is displayed on AdSense ads. It is only fair for advertisers to be able to indicate sites that they prefer to not show up on.
3:14 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Three things (Sorry if they've been mentioned already):

A) Login speed is ridiculously slow.

B) The traffic estimator needs to be re-worked or removed! This has really got to be screwing new advertisers. It's never even remotely accurate.

C) Allow advertisers to make a deposit into their accounts in case of a credit card problem. Or extend large advertiserssome sort of grace period.

3:28 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



1. Drop DomainPark (the traffic is worthless)

2. Seperate bidding for search and content

4:12 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"Tell them they should be paying lots of attention to any input from AdWordsAdvisor!"

I will definitely say that. :) Okay, my meeting is in an hour so I'm going to print out this thread so far. Thanks for the feedback--some of it I've heard before, but a few of these suggestions are new to me.

4:14 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



GG, Feedback:

How do we know AdWords campaigns are being displayed on legitimately owned websites? Shouldn’t there be a procedure to keep both AdWords and AdSense ethical a free from fraud in cases of misuse?

My clients website has been copied/stolen/cloned (verbatim) with WebZIP/5.0 and the perpetrator is selling AdSense on the copied site. My client has been a long time user of AdWords campaigns (+20,000 USD) and might even be funding/paying the owner of the stolen site through their use of AdSense displaying our campaigns?

Outside of the infringing copy write issues - AdWords and AdSense should be more aware of this issue and allow for a better channel for communication to resolve it… we have not resolved it yet.

4:46 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



I think there should be more visbility of what others are paying for the ad. Maybe like average cost for top 5 positions. I think it easier to ask what position do you want to be at and how much does it cost right now to be in this position? Google adwords works on how much do you want to spend, well, this is a forecast of your position. There is a lot of back and forth trying to figure out the right max cpc to get into the position I want.

It is to difficult to manage a budget if you want to be in a #1 or #2 position. I see so many new competitor advertisers who don't know what they are doing. Maybe make the adwords tool more difficult to use, or some type of qualification/training process. It is unfortunate to see sponsor links over-priced due to lack of knowledge.

I just recieved my pack of Google Gum and Google Light pens yesterday from a Google sales presentation. I think you should send me more :)

5:09 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Good luck, GG - keep us posted on how it goes =)
5:18 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



I rarely touch our AdWords campaigns anymore. The servers are unreliable and the bandwidth isn't there. Too frustrating to waste time with when I can waste time and money more efficiently elsewhere.
6:47 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



API!

I would love a web services API to allow me to at LEAST pull the statistics for a campaign. It would be even better if we could create/modify campaigns through the API.

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