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I just wonder if we can use the "Impression/Impr." stats as data to what keywords is more popular in Google?
If one keywords get 1000 Impr. and another one get 10 Impr. is that means that more people search for the previous one and that one is more popular?
Happy holiday seasons guys.
If your ad for the keyword "red widgets" is in 2nd position and your ad for the keyword "blue widgets" is in the 9th position (second page of Google search results), then the number of impressions collected by the two keywords will NOT tell you which keyword is more "popular".
Does that make sense?