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Premium Sponsorship CMP price

How much have is Google charging you for CPM?

   
4:09 pm on Dec 20, 2002 (gmt 0)

10+ Year Member



I was just wondering how much is Google charging you for CMP in the Premium Sponsorship advertising.

They are charging us 75 per CPM

Thanks.

4:23 pm on Dec 20, 2002 (gmt 0)



I think its different dependant on keyword, poularity, campaign length etc etc.

Shak

4:24 pm on Dec 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends on -

1) Your keywords and the available traffic for your keywords
2) Number of competitors
3) Duration of your campaign (3 months? 6 months? 1 year?)
3) Your negotiation skills (apparently)

I was offered $15 CPM for my niche segment keywords.

8:54 pm on Dec 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The price has gone up considerably. For one block of keywords it went up from $35 to $80 this year. Also, they're very difficult to work with - continuously dropping stuff, decreasing exposure, etc. At least that's our experience with them.
9:13 pm on Dec 20, 2002 (gmt 0)

10+ Year Member



I pay $10 CPM for mine and it works great!
5:56 am on Dec 23, 2002 (gmt 0)

10+ Year Member



I managed to get very high click throughs for my Adwords Select account and very frequently got bumped up to premium listings for no extra cost. This probaly doubled my sales this Xmas.
10:26 am on Dec 24, 2002 (gmt 0)

10+ Year Member



Hi Marc,

Do you really pay for $15,000 for 3 months?

10:29 am on Dec 24, 2002 (gmt 0)

10+ Year Member



Is the 15k just a minimum spend?
3:40 am on Dec 26, 2002 (gmt 0)

10+ Year Member



I am only starting now (dec. 20th I went live) and I have $12,500 scheduled for the 3 month period, just under $15,000. I got the feeling when negociating that if I really wanted to push it I could have got in for maybe 9,000 or 10,000.

The thing is I am extremely happy with the results I am getting, the money coming in far exceeds the money going out, and even though it has only been 5 days, I am confident that I will try to get more traffic coming in for similar terms that I wasn't so sure about originally.

I experimented with keywords I thought might be off focus and low and behold, they are profitable as well. I think it is totally worth it if your landing page does the sale. If you're just sending traffic to a site hoping sales will come through you'd better have deep pockets, cause it can get expensive fast.

 

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