Welcome to WebmasterWorld Guest from 220.127.116.11
joined:June 28, 2002
1) Your keywords and the available traffic for your keywords
2) Number of competitors
3) Duration of your campaign (3 months? 6 months? 1 year?)
3) Your negotiation skills (apparently)
I was offered $15 CPM for my niche segment keywords.
The thing is I am extremely happy with the results I am getting, the money coming in far exceeds the money going out, and even though it has only been 5 days, I am confident that I will try to get more traffic coming in for similar terms that I wasn't so sure about originally.
I experimented with keywords I thought might be off focus and low and behold, they are profitable as well. I think it is totally worth it if your landing page does the sale. If you're just sending traffic to a site hoping sales will come through you'd better have deep pockets, cause it can get expensive fast.