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Reporting of content targeted ads

Can't see keywords

         

anallawalla

5:03 am on Feb 11, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Go into Custom Reports, click on Options, check Show Keyword Names. Check Keyword matching: Limit data to Any Type. Check AdWords type: Limit data to Search only. Check Values: Cost, Clicks etc as you wish.

Repeat the above but Check AdWords type: Limit data to Content-Targeted only .

The Search only report shows the Keywords and other values.
The Content Targeted only shows the other values, no keywords - just cost grouped by Ad Groups.

How can I see which keywords work in content targeting?

In the Report dialog, what is the significance of Keyword Matching = Content vs Adwords type Content-Targeted Only. I think I know the latter, but the former is a choice with the known match types - broad, exact, phrase. Was there a Content match type at some point?

anallawalla

10:56 pm on Feb 20, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



(bump)

AdWordsAdvisor

11:09 pm on Feb 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How can I see which keywords work in content targeting?

Content targeted ads are not delivered on the basis of individual keywords. Instead, the system looks at all the keywords in an Ad Group, then delivers the ad based on that keyword overview.

In the Report dialog, what is the significance of Keyword Matching = Content vs Adwords type Content-Targeted Only. I think I know the latter, but the former is a choice with the known match types - broad, exact, phrase. Was there a Content match type at some point?

anallawalla, I've not had a chance to run the report you've mentioned (as it has been a really busy day). The language you quote is unfamiliar to me, though. I'll try to look into it soon, but I'm sorry to say that it'll almost certainly be next week.

AWA