Keyword matching

[JesterMagic]

Say I am promting a site for playing soccer in New York.

Is it better to have a bunch of phrase matches (or exact matches) like this:

"play soccer in New York"
"New York Soccer"
"Soccer in New York"

than just one line of keywords like this that can cover all of the above phrases:

Soccer New York

I would like to get people's opinion on thhis.

Thanks for any replies

[skibum]

Generally speaking the more specific you can get the better.