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The big advantage I see with integrated conversion tracking is the accurate calculation of CPO. Disadvantage is the timelag (1 hour) between conversion and update of the report in aw-account.
now I have one test conversion (couldn't resist) and would like to know how to reset conversions. Has anybody seen a reset button? ;-)
faq don't handle this problem:
Any chance a few of you might post with compelling reasons this feature would be of value to you? I can imagine several scenarious, but it'd be better to hear them directly from you.
Would you still want the ability to reset, for example, if it meant the previous data would be lost forever? Or would you want to hang on the previous data as well, but just 'turn it off' until you needed to review it?
I typically would like to get rid of test data. When using more complex tracking you need several shots to get it to work right and you have to test. I can imagine an extra button next to [delete] [edit cpc's/url] that says [erase conversions] but then again this may need to be hidden in a more advanced screen.
same here! If possible you may implement two buttons. "do not show" and "delete completely" but more important would be "delete completely" IMO.
You may also implement a function so that conversions are only calculated from a certain date (e.g. first implementation of the tracking code in the website and from last reset on) because at the moment conversions are being recalculated over the entire time span of the campaign so the conversion rate is statistically incorrect.
nothing dramatic, just an idea to improve things. :-)