What can I do to get impressions?

Forum Moderators: buckworks & skibum

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What can I do to get impressions?

A few campaigns have almost no impressions

budbiss

5:02 pm on Jan 23, 2004 (gmt 0)

Are impressions based solely on the keywords you choose? Or does your set MAX CPC come into play?

cline

6:03 pm on Jan 23, 2004 (gmt 0)

A very low bid on a highly competitive term with many players will get your ad pushed to the 2nd or even 3rd page of results. That sure will affect the number of impressions served.

AdWordsAdvisor

8:31 pm on Jan 23, 2004 (gmt 0)

Your daily budget also comes into play, budbiss.

Say you are using lots of very popular keywords that might be searched on thousands of times per day. These keywords would likely require a high budget in order for your ad to appear 24/7.

But if you give the campaign a very low budget, then the ads will only show occasionally - as the AdWords system works to not exceed your budget.

And ads showing only occasionally = low impressions.

AWA