Understanding AdWords

Discussion on the new changes.

[spud01]

I started using AdWords back in September and paused the campaign after 2months. After restarting the campaign this month I see some changes which I'm have no clear understanding on.

For example, the status column is something new to me, but I get the basics.
Thing is, if I have a set, of keywords/phrases that have a 'strong status', but still get poor results from them like no CTR at all, what other things can I do to improve the CTR on those strong keywords?

[Robino]

Try this thread.
[webmasterworld.com...]

[spud01]

thx...just the thread to get my hands on...

read most of it and I think am on top of the status column idea.