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broadmatch at work in a strange way

why you should be careful when using broadmatch

     
9:06 pm on Jan 12, 2004 (gmt 0)

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Just done a quick search for DMOZ on Google here in the UK and was a little surprised that the AdWords ad is for Adult Toys.

[edited by: Brett_Tabke at 10:29 pm (utc) on Jan. 12, 2004]
[edit reason] eek - doing our part to stay off those adult filters ;-) [/edit]

9:13 pm on Jan 12, 2004 (gmt 0)

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Search on .com results in a related adword.
I tried it on .co.uk and sure enough, s*x toys.

Content match snafu?

[edited by: Brett_Tabke at 10:29 pm (utc) on Jan. 12, 2004]
[edit reason] and again - thanks guys. [/edit]

10:08 pm on Jan 12, 2004 (gmt 0)

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:)

have you tried seeing what more specific keywords come up when you use the google sandbox tool for dmoz...

broad match at work...

Shak

11:06 am on Jan 13, 2004 (gmt 0)

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Thanks for the laugh this morning, Shak - those are interesting broadmatch results.
12:04 pm on Jan 13, 2004 (gmt 0)

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Hoho - that matching is most certainly 'broad'...

Maybe might be one for Google to manually adjust :)

4:25 pm on Jan 13, 2004 (gmt 0)

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I don't think it's irrelevant. I've got a big rubber Dmoz right here..

..Dmozzzzzzzzz.. ..zzzzz... ..zzzz...

Er.. ..Does anyone know where the reverse gear is on one of these?

Col