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Managing CPC on Adwords?

CPC Management

     
7:23 pm on Nov 26, 2002 (gmt 0)

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I've heard rumors that there are techniques to lower CPC rates in adword campaigns. Are there any old threads that can validate these rumors I've heard?
7:25 pm on Nov 26, 2002 (gmt 0)

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Are you referring to "Bid management Software", or other practices?

Shak

10:39 pm on Nov 26, 2002 (gmt 0)

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I've heard things such as by adding more high traffic terms you can lower your PPC for other terms that you're targeting. Is there any truth to this?