A 41 page PDF with lots of examples including dynamic keyword insertion in ad titles.
[google.com ]
[edited by: Brett_Tabke at 1:55 pm (utc) on Jan. 16, 2004]
great find.
No kidding. I didn't even know this was out there yet. ;)
This particular document is not on the 'Tutorials and Guides' page yet, but it is worth mentioning that page anyway, because I suspect not many advertisers have found it.
The 'Tutorials and Guides' page is where, uhm, Tutorials and Guides will be available over time, as they are developed. And the T&G page may be found here:
[adwords.google.com...]
Or, you can get to the page by following this path from within your account:
Help (top right of every page in your account) > Tutorials and Guides (over towards the left, under the FAQ link.)
Sweet - Did they do this to kill the sales of the paid guides or atleast effect the sales?
Nah. Here's my guess as to why: it is to everyone's advantage to have advertisers know how to get the best out of AdWords!
AWA
BTW there's a bunch of other useful stuff & tutorials here: [google.com ]
Worth bookmarking.