Trick to boost your CTRs

Dynamic ad titles can get you more clicks.

[integramed]

Got one ad and a whole list of keywords? Click through rates (CTRs) can be increased by including the keyword in the ad title. But, how do you do this with one ad and multiple keywords?

Answer: use dynamic titles.. just edit your ad and change the title to:

{KeyWord:backup}

and the keyword will automatically appear in the ad title when the ad is served. BTW: The "backup" text is used if the keyword is to long.

{KeyWord:backup} can also be used with other fixed text in the title, for example, you could have:

Buy {KeyWord:backup} Today

subject to space constraints of course.
Does {KeyWord:backup} work in the body of the ad?
Not sure, try it!

[hudson]

{Keyword:backup} - first word first letter gets cap
{keyword:backup} - lowercase

also work, and you can use any in your copy as well. Are there other codes out there?

[jbgilbert]

Where is this stuff documented on the Google site?

[hudson]

all top secret...shhh ;-)

[jimbeetle]

all top secret...shhh

On WW? At least as far back as:

[webmasterworld.com...]

Can't slip too much pass these folks:)

[hudson]

http://www.webmasterworld.com/forum81/722.htm

ah...that's it!

[Tropical Island]

Neat stuff - going to try it.

[gengar56]

What I want to know is, does it work in the body of the ad? I'm going to give it a try.

[hudson]

sure it does, but it is kind of pointless the more you think about it...you are limited to 25 or 35 characters and you have no idea what type of search the surfer typed in:

"widget refund" buy here

is a lousy ad ;-)

EDIT: although some have claimed it has increased CTR by a great deal

[Michael Anthony]

Wrong forum, I know, but anyone know how to do on Overture too?

[PatrickDeese]

> "widget refund" buy here is a lousy ad ;-)

Another trick is to use different campaigns to exclude particular words:

Campaign 1:

{Keyword:Widget}

[widget]
widget
-rebate
-free
-sample

Campaign 2:

(non-dynamic title)

widget rebates
free widget
widget samples

That is, assuming you want clicks for "free" etc.

[Robsp]

Using the same keyword in both title and body has a fairly big chance of being rejected because of repetition. It happened to me a few times.

[shman]

From Google:

Incorrect Keyword Insertion: When using the keyword insertion tool,
your keywords must be inserted into your ad text in such a way that
your ad displays properly and meets all of the AdWords Editorial
Guidelines. If a substantial number of keywords violate our Editorial
Guidelines when inserted into your ad text, your ads will be suspended
until they are corrected.

[eWhisper]

Using the same keyword in both title and body has a fairly big chance of being rejected because of repetition.

If you combine line 1 and line 2, the ad must read fluidly. It's possible to repeat a word if it makes a coheise sentance.