Reenabling disabled KWs

bug or feature?

[eWhisper]

I recently took over a sloppily made AdWords account, and I've run into something new.

If they had a word disabled for low CTR, they would delete the word, save changes to the AdGroup, then readd the word and save changes.

Or they would delete the word, make a new campaign or AdGroup for the word.

In both cases, the KW is no longer shown for searches, and gathers 0 impressions. However, there is no 'restore full delivery' or any way to have the word shown again.

Either this is a bug in the G system, or the words are flagged by G as low CTR, and now shown. In either case, how do you get these words to once again gather impressions?

[FromRocky]

The first option never worked for me since the disabled kw is still disable even if it was deleted and then re-added. However, it works if you change the matched term (broad -> exact).
The second option always works. However, the Google team is on vacation in the last few days! I have some new ads and they are not showing.