Yes, correct.. and this deserves it's own special thread.. it's a real problem.. I've been studying this for the past few weeks and there seems to be a big change. I do a lot of broad matching on single keywords and my ads do NOT show for all search strings containing the keyword. An interesting test is to use a search string that contains your keyword plus some random gobboldygook word to see if your ad shows. When I do this test I notice that one ad ALWAYS shows (but not mine).. kinda implying that some people may know something I don't about "undocumented" matching options.. OR, some ads are getting special treatment from Google? Anybody have more information on this?
