Can't see one Adword

for one keyword

[anallawalla]

Any theories on why I cannot display the ad for one specific keyword within a group of others?

It is an exact match, e.g. [red free widgets]. If it matters, and I can't see why, I have another ad group with a phrase "red free widget" (singular).

The bid has historically been around $2, but taking it to $10 makes no difference.

No budget issues.

[Robino]

I've noticed this with a few of my keywords too (exact match not showing). The budget constraints aren't the problem. And I'm usually in the top 4 ads. There aren't any performance issues either.

I don't get it.

Any thoughts AWA?

[integramed]

Try setting up a totally new ad with just one keyword [red free widgets] to see if that fixes things. Also, don't forget to check language and local (geographical) settings.