Quick question we use Almost exclusively Exact and Phrase match for our campaigns. First let me note that our product we offer isnt exactly something that people are going to be searching for and buying on the holidays, however we have seen an overall drop in impressions and clicks by abou 40-50% over the last week.
Does anyone else experience this change over the holidays when folks may be away from their computers? Im hoping after the New years Holiday we will see a return to our previou levels
traafic across the net has been way down since last monday for a number of sites where I have access to logs and ppc stats.
Shak
The week and a half surrounding Christmas and New Years is always the slowest time of the year.
I've heard the same (or something very like it) from several advertisers in the past couple of days myself.
I guess everybody is taking a short breather before they go out looking for stuff for themselves again. ;)
I do wish you all the best of success with your various businesses in the New Year. Sincerely so.
AWA
We are in the warm weather tourism business so it's always possible that winter is getting to people by now. :-}
