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Google dispproved a lot of them for "promotional language", and "ad style & grammar" two days ago, after over a year of them running. Now what I hate doing the most, editing ads, as you lose all their stats, has to occur.
Why after over a year is G suddenly reviewing ads, disabling campaigns, and disappapproving ads?
I suddenly have entire campaigns disabled two weeks before christmas, that won't be running on partner sites for several days, including a snowy weekend which is a major buying times.
>>I suddenly have entire campaigns disabled two weeks before christmas
Just change your wording in the ads & they're immediately re-enabled. Get it right because they'll be back.
I do agree with the poster who says that Google is getting stricter on ad content. I got hit on some very minor things for some new ads that I did a couple weeks ago. Luckily, I got the email on Monday afternoon and immediatly made the changes and they were approved sometime Wednesday, just going by when I started getting partner traffic through them. I do wish Google would ad an approved status indicator to the ads that lets you know when they are in a review state. If it also gave the reason, it would probably cut down on the number of posts here and emails to their support desk from people wondwering why their ads are not showing.
It's not a competitor, but I've seen one with a title that could have vulgar implications and at the very least is inappropriate for younger viewers (it gets by the kiddie filter). It's been there for weeks and remains. I laughed aloud when they disabled me for using 'myproduct' (not on the same line) twice.