After 1 year, ads disapproved

Did google change their mind of what is an ad?

[eWhisper]

I have a pleuthra of ads that have been running for over 1 year. They all have a 5-22% CTR rate.

Google dispproved a lot of them for "promotional language", and "ad style & grammar" two days ago, after over a year of them running. Now what I hate doing the most, editing ads, as you lose all their stats, has to occur.

Why after over a year is G suddenly reviewing ads, disabling campaigns, and disappapproving ads?

I suddenly have entire campaigns disabled two weeks before christmas, that won't be running on partner sites for several days, including a snowy weekend which is a major buying times.

[skipfactor]

Seems they've gotten pretty picky as of late. I was disabled for repeating 1 keyword twice. Then again for using '@' instead of 'at'. Whatever.

>>I suddenly have entire campaigns disabled two weeks before christmas

Just change your wording in the ads & they're immediately re-enabled. Get it right because they'll be back.

[eWhisper]

They won't be back for partner sites until they've been reapproved, which means a weekend a few few days of lost traffic. When an email like this is sent at 7pm on a Friday, you're pretty much screwed for the weekend.

[RedWolf]

I think AWA mentioned a couple months ago that after an ad has had a certain number of impressions, I think it was like 100,000 or so, it gets reviewed. I don't remember what the exact criteria was, so that is one reason I requested all the review triggers be listed in the Advanced FAQ. My guess is that something in your account hit this followup review trigger and a problem was discovered. The reviewer then started poking around the rest of your account to see if there was a pattern of similar ads.

I do agree with the poster who says that Google is getting stricter on ad content. I got hit on some very minor things for some new ads that I did a couple weeks ago. Luckily, I got the email on Monday afternoon and immediatly made the changes and they were approved sometime Wednesday, just going by when I started getting partner traffic through them. I do wish Google would ad an approved status indicator to the ads that lets you know when they are in a review state. If it also gave the reason, it would probably cut down on the number of posts here and emails to their support desk from people wondwering why their ads are not showing.

[dkoller]

on the flip side of this, it can be frustrating when you get the disapproval email, but even worse is when you have to stare at another ad above or below you for a year that is breaking the same rule.

[skipfactor]

>>at another ad above or below you for a year that is breaking the same rule.

It's not a competitor, but I've seen one with a title that could have vulgar implications and at the very least is inappropriate for younger viewers (it gets by the kiddie filter). It's been there for weeks and remains. I laughed aloud when they disabled me for using 'myproduct' (not on the same line) twice.

[eWhisper]

If they would have sent an email that they were going to disable entire campaigns, and given me a day or two to make some new creatives, anything, it would have gone very smoothly, it's the fact they do it on friday evening, when there is no way to fix any problems before it's completely removed that's really the issue.