I am getting alot of clicks on "red widgets", yet I have a gut feeling alot of these people might actually be looking for "red widgets software". How do I make it so if someone does a search on "red widgets" our ad will show, but not if they search on that phrase with software in it? I figure I can just do [red widgets], but then what if they search for "discount red widgets"? So do I just put -software in as a keyword or -"red widgets software"? BTW, I would like the word software to be used for other keyword combinations, just not with "red widgets". Hope I didn't loose everyone with this one...thanks.
