question about regional US targeting

[hudson]

Just curious how Google does regional targeting for the United States. Sounds like a very neat trick to me, but I don't get how they could do this.

[AdWordsAdvisor]

Hey hudson,

Lots of info available on this subject from within your account. In the Campaign Summary page, look towards the top and you will see a paragraph starting with "New! Enhance your U.S. targeting."

Follow the "Learn more" link to, well, learn more. :)

Bottom line: it works by delivering ads to those with an IP address which is identifiable as being within the region(s) you have targeted.

AWA