Keyword Targetting

Where is it in the reports?

[Josk]

Hi,

I'm trying to work out if keyword targetting is really worth it... (Using '"', '-', '[', and so on...) I want to see this retrospectivly as I've been doing it for a while - how can I see this in the reports? I've run reports but I never seen keyphrases enclosed in '"', etc, in them? Whats the option...? Must be missing something really basic here...

J

[eWhisper]

I'm sure there are multiple ways to see this, but the way I know that works is to run the report while selecting the campaign to a specfic one and not just all of them. Then the 2nd column of the report states the matching option.

[Josk]

Do mean only run reports on specific campaigns by highlighting them in the "Campaign Names" box? Tried this but doesn't given me any extra information as to match type...

[eWhisper]

Goto reports.
Click on Keyword report.
Run the report.
The first column is the keyword.
The second column is the match type. It says exact, keyword (which I think means broadmatching) and phrase when I run this report with number of impressions, CTR, etc for each keyword.

[Josk]

Interesting... Is there any way to show which keywords broadmatched or exact matched...?