impressions stop when moving keywords between groups

haunted by the ghost of keywords past?

[sean]

Has anyone had the following situation? A few subsets of keywords get plenty of impressions in an unorganized catch-all group. I move the keyword subsets to their own groups for tracking purposes, deleting the keywords in the old group, sometimes even the entire old group, yet the some of the groups do not gather any impressions. Thoughts?

[AdWordsAdvisor]

Just noticed that no one had jumped in yet, so here are a few thoughts. I hope one will turn out to be on-target:

* Daily Budget is now way less, allowing ads to shown way less?

* Max CPC is lower, and ads are now languishing on the second or third page?

* Ad is disapproved? (This will certainly do it! ;)

* Keywords are of a sensitive nature, and not yet reviewed/approved in their new Ad Group - whereas they were before?

AWA

[your_store]

Max CPC is lower, and ads are now languishing on the second or third page?

You might have also had a high CTR on the keywords, and you lost it when you recreated the keywords. Either way, it will push you to the back pages.

Also, you could have been seeing the majority of your impressions on search partners. Your ads won't go live there until they are approved.