Here's the thing.
I had a nice little Adword campaign running which was sending folks to some generic widget landing pages (unframed). When they land, the shopper would have to click on a link to enter the store (opening the frameset) and then go and find the specific widget they wanted.
Ads had a great CTR but, as you would expect, terrible conversion.
So... I changed the generic widget landing page to one that dynamically builds the store frameset with the specific widget ready and willing to be bought.
Since making the change a couple of days ago my ad impressions have dropped to nearly zero.
For example my AdGroup "Spotty Blue Widget" now has a destination URL of:
http://www.example.com/get.html?detail.asp?ProductCode=123123
The page get.html dynamically builds the frameset. In this example the frameset consists of a left hand navigation frame and right hand frame with the details for product code 123123 (Spotty Blue Widgets). Both frames are retrieved from our shop on mysite.mystore.co.uk
My max bid is unchanged, keywords are as before and CTRs on the few impressions I do get seem fine so why has this happened?
Are dynamic URLs not permitted in Adwords?
Thanks.
[edited by: engine at 11:04 am (utc) on Nov. 20, 2003]
[edit reason] de-linked, examplified [/edit]
this happens when you make changes such as different tracking or landing urls...
maybe?
Shak
The reason I ask, is that when an ad is reviewed the editor looks at your Display and Destination URLs. These need to be in the same domain.
If the dynamic URLs are taking our reviewer to a page outside of the stated domain, the ad will be disapproved.
Everyone here knows by now that I'm not highly technical, but based on what you've said, this seems like a possibility.
AWA
I think Shak might be right and the impression levels do seem to be rising again slowly, so fingers crossed they are ok now.
I'll add a message in a few days with any more news.
Thanks guys/girls, James
